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Customizable Plan Pricing
Established in 2006, Embrace started as a Wharton Business Plan Competition winner in 2003, and has since become a popular coverage option for pet owners all over the country. Backed by American Modern Insurance out of Cincinnati, Embrace offers customizable plans to protect pets and their pet parents from the unexpected.
Embrace provides customers with two insurance policy options: an accident and illness plan and an accident-only plan. It’s worth noting: the accident-only plan covers care for problems like poisoning, cuts, and getting hit by a vehicle, but it won’t cover common illnesses. Embrace also offers an optional Wellness Rewards plan which reimburses you for preventative care needs like vaccinations, wellness exams, and neutering/spaying.
For pet parents looking for affordable, customizable insurance and access to a 24/7 vet helpline, Embrace offers coverage that works with most budgets.


One of our favorite features of shopping with Embrace is the easy and personalized price quotes. After entering your pet’s information, you receive available coverage options varying in price based on how you customize the plan. There are different monthly premiums based on the annual reimbursement limit, annual deductible, and reimbursement percentage that you select. This makes it easy for shoppers to see what they are getting for the cost clearly.
Another feature worth highlighting is the top-tier customer service offered by Embrace’s staff, which is consistently praised in customer reviews. At Embrace, the customer support staff seem to make a major difference in the experience of pet owners who are shopping for pet insurance coverage. This is an important benefit for you if you value good customer service and want to feel like you are more than just a number.
A company’s reputation is a major consideration, but it becomes even more important for insurance companies. When shopping for pet insurance, most pet owners want to feel confident that they are in good hands. With its strong reputation, Embrace has shown that it is there when customers need it. This is a major benefit, especially for pet owners who appreciate the reassurance of shopping with a trusted provider.
Another feature that we think shoppers will appreciate is the bank of online resources offered on the Embrace website. Their articles and blog posts cover many interesting and instructive topics that pet owners of all kinds can appreciate. For example, in addition to the Water Bowl Blog, the website also offers helpful breed guides for many different common and uncommon cat and dog breeds.
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